Summary
Minor details are very improtant to women. Those details are often lost on men, especially in the morning when their mind are on 'snooze'. AXE Rise Up Shower Gel features uplifting Himalayan minerals and lime extract, stimulating your senses and kickstarting your day!

Objective
Announce the arrival of Axe Rise Up and dominate the guy's morning routine message.

Strategy
Activate guys via a challenging game, inspired by the international TV commercial, inside the Hyves social network.
Through the gadget placed on their social network, guys can invite and challenge friends to engage in the game. They can improve their mating skills, compare high scores and win prices.

Concept
Guys will watch a video of one or multiple attractive girls talking to them or asking them a question. Afterwards they will have to answer a question about the video which they can only answer if they've paid enough attention to detail. The video will contain enough distractions for the guy to lose his focus. Does he fail to give the rights answer? He will be 'rewarded' with a cold shower in his face with the message to Wake Up and Stay Alert with AXE Rise Up.

Do the test on Hyves AXE Rise Up


Experience


Homepage


Video


Questions


Scoring panel


Promoteam



Art Direction, Design, Animation
At Media Republic
Axe.nl