The ABRI displayed a Samsung-Omnia, with an interactive 42” screen resembling the phone's display, the bus stop was converted to an Olympic setting with snow on the glass and skis on the ground. The screen displayed: “Want to jump? Fill out your name; mount the skis and ‘experience the Olympic Winter Games’.” Now the camera above the screen records three video clips while instructing the user to look: anticipated, alarmed and exhilarated. These mini clips were then automatically keyed in a video showing the user as if he did the jump himself, thus giving an experience of the Olympic Winter Games. The video was then sent to the user's email address so he/she could experience the video again at his own leisure.

The project was nominated for the shortlist of Cannes Lions 2010.


Experience


Photo ABRI


Design interactive interface
At Media Republic
Samsung Mobile